Standard is not Plural

Posted by Verve Cycling on February 24, 2014

The bike industry has an incredible multiplicity of ‘standards’. If, by definition, a standard should be fixed for everybody, then why the strange pluralisation? In the industry,a manufacturer…

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Growing the InfoCrank family

Posted by Verve Cycling on February 17, 2014

Our first production InfoCrank is a 110 BCD* crankset.  Cranksets of this format are usually described as ‘compact’ and almost always supplied with a 50/34T chainring combination. Many riders…

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