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Lead Affiliates are Verve’s ‘customer advocates’ in their region. Their mission is to make sure we’re giving the right service to the affiliate network, so they, in turn, can give the best advice and backup to our InfoCrank customers.

Verve Cycling affiliates are there to advise on selecting, using, and making more of Verve Cycling products, starting with InfoCrank.

We’ve selected our top Affiliate Marketers with very great care. They enjoy a great reputation for their knowledge and love of cycling—and for their own achievements in the sport. And they love InfoCrank…


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Andy Cook, coaching and training camp organizer

UK, Ireland and Scandinavia

Andy is the owner of Andy Cook Cycling and has 25 years experience as a creator and organizer of cycling events. With his wife Jacqui, he runs top bike camps in Lanzarote and Majorca. He puts on large-scale cycling events and offers training courses and bespoke coaching at all levels. Andy has been one of InfoCrank’s key testers, helping us perfect the product in the year leading up to its launch.

Email Andy for more info about becoming a Verve Affiliate in the UK, Ireland, Sweden, Norway or Finland

WK 46 4009Magnus Backstedt, coach and former pro cyclist 

UK, Ireland and Scandinavia

Magnus’s outstanding palmarès is crowned by his victory in the 2004 edition of Paris–Roubaix, one of the ‘Five Monuments’ of cycle racing. During his racing career, Magnus became known for his astute and tireless research and development work on racing equipment. Now he’s putting that knowledge at the disposal of the young men and women who come to him for training and advice in road racing and triathlon.

Email Magnus for more info about becoming a Verve Affiliate in the UK, Ireland, Sweden, Norway or Finland

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Shawn Heidgen, competitor, analyst, and coach


Shawn has played many roles since she took up cycling in 1992: competing at national and international levels; coaching cyclists of all abilities; organizing training camps worldwide; owning an indoor cycle-specific training centre; developing women’s cycling garments; promoting races; and working as a data/power file analyst. She is now the leader and owner of ALP Cycles Coaching.

Email Shawn for more info about becoming a Verve Affiliate in the USA

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Wayne Evans, coach, business owner, and sporting agent


Wayne is Verve’s marketing director Australia, a sporting agent, and bike shop proprietor. He has coached Australian cyclists for over 10 years, and is a level 2 coach accredited by Cycling Australia. He is a founding director of Lion Sports Management, which represents Pro Tour cyclists Cameron and Travis Meyer, and world U23 ITT champion Damien Howson. In 2011 Wayne became a UCI-accredited riders’ agent.

Email Wayne for more info about becoming a Verve Affiliate in Australia

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Davide Scardeoni, event management and services expert


Davide is a leading practitioner in sporting event management and promotion. A mountain bike rider and runner, he travels worldwide in his role as an expert in sports timing technologies. He’s a co-founder of SMS Sport e Servizi and operates in the field at UEFA Champions League matches, IAAF championships, and at many of the most prestigious GranFondo events in Italy. He brings a wealth of promotional experience to Verve’s cause.

Email Davide for more info about becoming a Verve Affiliate in Italy

WOUDENBERG - fam vroemen. PHOTO COPYRIGHT MARC VAN DER KORTGuido Vroemen, power expert, sports physician, lecturer

The Netherlands, Belgium and Germany

Guido has practised as a sports physician for 10 years at the top level, with spells at the Skil–Shimano and AA Cycling– pro teams, and the Dutch national track and junior road squads. He lectures in exercise physiology and movement analysis, is an expert in bike position analysis and advanced training aids, and organises power clinics to teach cyclists and triathletes how to train and race with power. He is a personal adviser to Yvonne van Vlerken, Per Bittner and Bas Dierderen, and the team4talent .

Email Guido for more info about becoming a Verve Affiliate in Holland

Wayne Hudson

Wayne Hudson, technology law expert and event organiser

New Zealand

Wayne has practised for more than three decades as a commercial lawyer in New Zealand. Latterly a partner of Hudson Garvin Martin, he is a specialist in intellectual property and technology law. He has a lifelong passion for bike riding and has organized many large-scale events in New Zealand.

Email Wayne for more info about becoming a Verve Affiliate in New Zealand.

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Dave Imrie, global cycling entrepreneur, triathlete


David travelled the world developing and promoting some of the most illustrious brands in recent cycling history. His firm Advanced Sports South Africa is headquartered in the USA and has offices in Europe, Asia, and Africa. He also has a separate brand development business, Barista Systematic Solutions. David returned to his native South Africa in 2000 and until recently raced at the top level. He’s now moved over to triathlon.

Email Dave for more info about becoming a Verve Affiliate in Africa.

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Joyce Leong, founder of JoyRiders Cycling


Joyce founded the biggest cycling group in Singapore, JoyRiders Cycling. A keen cyclist herself, she represented Malaysia in the SEA Games and Moscow Peace Marathon, raising funds for a World Without Hunger. She has organised charity events for Save the Children, and won the first Esso Triathlon and AXN Adventure Race for the ladies team in 1990. She was also sponsored by Unicef and the United Nations to represent South East Asia for a Peace Run around the world in 1986.

Email Joycefor more info about becoming a Verve Cycling Affiliate and being part of the affiliate program in Singapore and South East Asia.

Artur Kozzak, Kozzak Bikes


Kozzak Bikes brand encompasses products built on the experience of numerous athletes and renowned cyclists.
Our sales include diverse carbonic components, ranging from professional bike frames to cycling shoes. Kozzak Bikes is the first Polish brand offering cycling shoes designed in Poland. The Kozzak brand has been created in order to meet the needs and expectations of those who are looking for novel solutions. The name of the brand itself (Cossack Bikes) indicates competitive cycling, denoting its feisty and tenacious character. (Polish bikers are quite familiar with expressions like ‘kozak’ -a daredevil, ‘przykozaczyć’ – to attack in a cocky and flamboyant way or ‘kozacki’ – of Cossack temper.)

Email Kozzak about becoming an Affiliate in Poland.